It's Monday & I survived long haul travel (I guess you can't consider 8 hours LONG haul, but still). Anyways, down to business.... Isn't it amazing that stores like Anthro & Nordstrom have jumped on the Etsy bus? I started on Etsy, and although I didn't make it to the big leagues, I learned a whole lot on the way. Starting today I will be sharing my favorite Etsy shop of the week and an Etsy tip for new shop owners.
This week I am currently loving Art et Manufacture. A beyond beautiful ceramics shop with distinct blue and white pieces.
Beautiful isn't it? My first Etsy tip for today is pretty obvious, but photos make EVERYTHING better. Try searching for something that will have a ton of results like "bar necklace". As you scroll through, take notes as to what type of images catch your eye. Many of these necklaces are nearly identical, but a beautiful (and inviting) photo is what will make a shop successful, in my experience, the product is only part of what you're selling on Etsy.
I suggest keeping your images streamlined so that your shop has a distinct 'taste'. However, don't copy a shop that uses little animal figures in their photos if little animal figures don't fit your product. Think of your favorite brick and mortar shop. They probably have a certain 'feel' when you walk in, can you picture your product being sold there? Use props and photoshop to give your products the same feel you want to convey to your customers. If you don't want to purchase photoshop, GIMP is a pretty good alternative. I used pinterest tutorials to help me with photoshop basics, but I'm still learning! For me, one of the hardest parts of Etsy was updating photos to match the 'feel' I wanted for my shop, it was hard for me to get the lighting to look similar in every single photo. I found it helpful to use a light filter and white balance to achieve this. In summary, I suggest starting with a manageable number of products that can be photographed all at one time with the same lighting. As you add products, research photoshop tutorials to help your new photos match your old ones. Your shop will evolve, and your photos should too!